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GIPHY will then give you options for the start time, duration, and your captions. You can drag and drop your video files, or insert the link to the videos you want to repurpose into a GIF. Click on the free GIF Maker in the GIPHY dashboard. If you have video assets you want to use, it’s simple and easy to get started. Head on over to GIPHY, a free platform for finding and creating GIFs. And if a several minutes long video is less likely to be viewed in its entirety than a GIF, then what’s the point of using one for your ad anyway? The point is, GIFs are an easier, more effective way to advertise on Facebook nowadays and they don’t require a huge, upfront investment from you.ĭo you have existing video assets for your business? You can recreate them into an eye-catching and relevant GIF. Facebook users often see images as white noise in their news feed, and GIFs don’t require the type of hands-on investment or the level of monetary investment that minutes long videos need. They are incredibly eye-catching, entertaining, and some of them are downright hilarious. Of course, it’s crucial that you get your targeting right when crafting and launching your Facebook ads, but the creative is what’s going to draw people in and get their attention enough to click on that ad and go to your landing page.Īccording to recent surveys, short videos get the most views and the most action on Facebook. Well first you have to make the ad enticing, and the best way to do that is by using better ad creative.
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So what’s the best what to get people to click on your enticing ads? If you can get people to see and click on your Facebook ads, you can grow your brand awareness, your customer base, and your conversions at an unprecedented rate.
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Plus dozens of unique and effective ways to target those viewers. The reason why it is so beneficial for businesses to advertise on Facebook is that Facebook gives you an untold wealth of data on your viewers. Regardless of the low averages, Facebook is still a premier advertising platform.
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Why would people choose to advertise on Facebook if CTRs are so low? In some sectors, it is even lower than that. The average CTR for a Facebook ad regardless of the business it’s advertising is 0.90%. In fact, current statistics show that CTRs for Facebook ads are down across a multitude of industries. Why are GIFs good for Facebook ads?Įven a well run Facebook campaign won’t generate very high click-through-rates. It is an animated image made up of multiple frames in which a web browser will play the animated sequence automatically. GIF stands for Graphics Interchange Format. You might also be interested in IS IT WORTH GETTING A FACEBOOK SPECIALIST FOR MY FACEBOOK ADS? Today, we’ll discuss why you should use GIFs in your Facebook ads and how you can get started using GIFs to increase your conversions on Facebook right away. At Australian Internet Advertising, we’ve helped hundreds of businesses create and launch catchy, striking Facebook ads in a variety of industries. Rejoice, digital marketers everywhere! Facebook ads just got a whole lot more interesting. While they are famous as a hard-to-pronounce staple of the internet, straddling the nebulous space between image and video, you can now use GIFs as Facebook ads. Everyone loves a good, appropriate GIF when words fail.